Nissan India- The automobile giants comes up with “ New Star of India”- The first and ever Bollywood movie auditioned on Facebook. The movie campaign stared off in October on Facebook, and gathered over 4,60,000 fans. From over 2500 hopefuls, 20 were chosen to be in this movie to act alongside Bollywood hero Ranbir Kapoor. Participants were asked to show off their dancing caliber by uploading a short video to the Nisaan India Facebook page. Winners were selected on the basis of public votes, opinion from Ranbir and Ahmed Khan- director/choreographer.
The filming of this movie was carried out at Ramoji film city Hyderabad. The excitement did not end here. Nissan ensured that all those who participated and did not win, were not disappointed. Some were given surprise cameo roles and fans were able to participate in the film production process at www.facebook.com/nissanindia
The film is now ready for a red carpet release at Mumbai very soon. Nissan is also giving away a Micra signed by Ranbir to any one lucky fan who has booked a test drive through their Facebook app.